Strategic Event Management Approaches

About the Book: Strategic event management involves planning and executing events that align with organizational goals and deliver significant value. This book covers key approaches to strategic event management, including event design, risk management, budgeting, and stakeholder engagement. It explores various types of events, from corporate conferences to large-scale public festivals, providing practical guidance on achieving successful outcomes. Aimed at event planners, managers, and students, it offers a strategic perspective on managing events to enhance organizational objectives and guest experiences.

Print ISBN: 9781682509463 | $ 130 | 2025 | Paperback

Subject: Hospitality and Tourism

Editor: Daniel Jancura

About the Editor: Daniel Jancura is a Professor with a Ph.D. in Hospitality and Tourism Management and an MBA in Entrepreneurship Management. His academic research and expertise are focused on strategic event management, tourism marketing, and non-profit marketing. Dr. Jancura's work is geared towards enhancing managerial solutions for market segmentation, which is crucial for tailoring marketing strategies to diverse consumer groups. His contributions aim to refine event management practices, improve marketing strategies for tourism, and develop effective approaches for non-profit organizations. His research helps in optimizing event planning and execution, ensuring successful outcomes and enhanced stakeholder engagement.