Women and Media: International Perspectives

Over the years, the female gender is said to have come under-represented in various fields of human endeavor. This book explores the career transitions of women from the mass communication industry to academia using theory of transition. Focusing on all aspects of current and classic theories and practices relating to women in media and mass communication, the relationship between how sex stereotypes are presented in advertisements and the value women attach to themselves in the society with regards to their self-esteem is also examined.