Marketing Principles and Strategies

About the Book: Marketing principles and strategies are essential for promoting products and services effectively in a competitive market. This book covers fundamental marketing concepts, including market research, segmentation, branding, and strategic planning. Targeted at students and marketing professionals, it provides practical insights and tools for developing and implementing effective marketing campaigns. The book emphasizes the importance of understanding consumer behavior and aligning marketing strategies with organizational goals.

Print ISBN: 9781682509258 | $ 130 | 2025 | Paperback

Subject: Management

Editor: Shun Zhang

About the Editor: Shun Zhang, who holds a PhD in Enterprise Management, is an active researcher in strategic management. His current research investigates strategic and disruptive thinking patterns among top management teams. Zhang has an impressive record with over 20 research papers published in renowned international journals like Structure Changes and Economic Dynamics, Tourism Economics, and Sustainability. His work contributes significantly to understanding strategic management principles and practices.