Advertising Strategies and Applications

About the Book: Advertising is the art of promoting products or services to target audiences through various channels. This book delves into effective advertising strategies, including market research, campaign planning, and media selection. It is tailored for students and professionals aiming to master advertising techniques and applications. With practical case studies and insights into both traditional and digital advertising, the book equips readers with the tools needed to design and implement successful advertising campaigns.

Print ISBN: 9781682509142 | $ 130 | 2025 | Paperback

Subject: Management

Editor: Oscar Cordova

About the Editor: Oscar Cordova, who holds a PhD in Business Management, is a distinguished author with over twenty publications in top academic journals. His research interests include strategic alliances, business networks, and innovation in business creation. With a robust background of over 27 years in corporate roles and more than 25 years as a visiting professor, Oscar has extensive teaching experience in marketing, market research, and strategic management. He is also passionate about computational techniques, dynamic analysis, probabilistic methods, and mathematical optimization.