Effect of Social Media on Consumer Buying Behavior

Social media has significantly influenced consumer behavior by providing a platform for information sharing and product reviews, leading to increased reliance on online recommendations and shaping purchasing decisions. The book explores the profound impact of social media on consumer buying behavior. It investigates how platforms like Facebook, Instagram, and Twitter have revolutionized the way people shop and make purchasing decisions. Through in-depth research and case studies, it uncovers the psychological and social factors that influence consumers' choices and provides valuable insights for businesses aiming to leverage social media as a marketing tool.

Print ISBN: 9781682508695 | $ 160 | 2024 | Hardcover

Subject: Management

Editor: Alan Strelnick

About the Editor:  Alan Strelnick, PhD, is an experienced marketing teacher with a focus on contemporary social issues impacting consumer behavior such as social media and global mindset. He also emphasizes the ethical aspects of consumer behavior. His research interests span various areas including the isolation and structure determination of new antibiotics, biosynthesis of antibiotics, mode of action of bacterial protein toxins, protein import and export, iron regulation, murein biogenesis and morphogenesis, hopanoid biosynthesis, and second messenger systems of Paramecium.